Ken Burns on Story

Sarah Klein 

Tom Mason

Okay, you're a filmmaking team and you have this really cool idea. Do a passion project and make a video about a subject you really care about. Story-telling. It's a lot harder than it looks - we're talking non-fiction here - and something you and a lot of other creatives struggle with all the time.  So who do you know who's a good storyteller? How about Ken Burns?  Okay, you do an interview and ask him to tell you all about it.  

So you get it done. Then back home and look at what you have. It's 90 minutes of Ken Burns talking. Well, he may be a documentary superstar, but it's not a film and it's certainly not a story. So now what? Make it happen in post. And you do. Here's the very effective result:

If the video doesn't play, click here.  

The production is the work of cameraman/editor Tom Mason and producer Sarah Klein, aka Redglass Pictures. Their piece is graceful, spare and intimate. I like how the music draws you in and creates flow. And the pacing - the pauses help you connect with what's being said and also build a quiet tension. The Tom and Sarah introduce a film projector metaphor to help bridge the ideas and treat the stills to give them more depth literally and figuratively.    

The length feels right - long enough to explore a few ideas, delve into the personal side, leave an impact and be done.  It helps you see the creative challenges we all face as we bring shape and meaning to our work. And a little insight into what motivates Ken Burns, too.

Atlantic Magazine has a short interview with the filmmakers here.  If you want to know more about them you can visit their website. If you do, check out their video "Miracle on 22nd Street." And if you want to learn how this project came to be, there's a podcast interview that's very informative here.

Tom Mason described their creative process as "stumbling in the dark."  Perhaps.  But as their work reveals, with enough care and time you'll find a way to let your light shine.

Now You See It

For many of us, the biggest problem with ideas is that they're hard to see. They float around in an abstract environment of words and meanings. And we can certainly use them to construct elegant castles-in-the-air. But ideas also lend themselves to confusion, uncertainty and misinterpretation. So how to make an idea concrete? How to visualize its impact and outcomes?

I'd like to point you to an elegant example, recommended by my colleague Bob Burnett. A video from the British design and architectural marketing firm Squint/Opera and their Stonehenge project. You'll find it a little later in this post.

Their design approach is simple and elegant. Without commentary or narration, they use fast-motion images and text to clearly portray the issues. And the video creates a visual vocabulary to show the present day approach to this national treasure as tatty, unseemly and poorly conceived. Stonehenge definitely needs an intervention.

So what will that be? The imagined solution uses a combination of images and computer animation to illustrate the future. Here's a better-designed ambience for Stonehenge, with a sense of "before" and "after" deftly realized. The music track walks you through the visual journey with crisp, easy steps.  Its bell-like qualities heralding a new age for the ancient monument.  Well-imagined and executed.  If the Stonehedge video doesn't play, you can find it here.

I've looked at other videos on their site and have to admit that I dislike all of them. Where the Stonehedge video is an understated delight, the others are over-the-top, annoying and much too self-important. I guess the knack for visual poetry is doled out more in tablespoons than teacups.  

But to end on a more upbeat note, I did like the design ideas they had for The Doodle Bar. For this funky tavern, their hipster artiness makes its mark.